Search Engine Optimization

Google Analytics gets shinier

October 21, 2009

Google Analytics for enterprise users gets several new updates.  Here’s a quick rundown of what’s to come: New engagement and branding goal types Expanded mobile Web and apps reporting More sophisticated filtering Custom reporting: Unique visitor metric; more variables and templates Custom alerts keyed to significant changes in data Go to Google Analytics for more [...]

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Forget about using the keywords meta tag to boost Google search engine ranking results

September 22, 2009

Optimizing pages for Google’s search engine has always been something of a mysterious undertaking. Many practitioners have assumed that filling in every meta tag is a fundamental requirement in jockeying for higher page rankings. That’s not quite true. There’s one meta tag that Google ignores and that’s the keywords meta tag. According to Google’s Matt [...]

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Quick Review: eCordia Content Optimizer

September 14, 2009

A couple of days ago, I came across a predictive analysis SEO tool aimed at journalists, writers and novice SEO practitioners called eCordia Content Optimizer. This morning I did a quick run through the online app to see how easy it is to use and how well it worked. The short story is that I’m [...]

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Ecordia’s crystal ball for SEO

September 11, 2009

Ecordia, an SEO app platform developer, has introduced an app called the Ecordia Content Optimizer that uses predictive content analysis to help copywriters, journalists and SEO practitioners determine how well their copy is optimized for search engines. The content analysis app features automated intelligence and recommendations for improving the structure of content prior to publishing. [...]

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2009 SearchEngineWatch search marketing excellence award winners

August 15, 2009

SearchEngineWatch handed out its 2009 SEW Awards search marketing excellence during last week’s Search Engines Strategies Conference in San Jose. The awards are based on innovation, success, tactical execution, overall approach among other factors in 14 categories: Best Social Media Marketing Campaign–Endless Vacation Rentals "Your Fat Chance" Best Social Media Platform for Marketers–Facebook Most Innovative [...]

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Microsoft and Yahoo! search for collaboration

July 29, 2009

Microsoft and Yahoo! have finally agreed on a deal that has Microsoft propelling Yahoo! search and Yahoo! selling ad space to both companies’ premium search advertisers. “Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides,” says [...]

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‘Computational knowledge engine’ could be the next Google, some experts claim

April 30, 2009

BBC News is running an interesting piece about a Web tool called Wolfram Alpha that some experts claim could be “as important as Google.” Wolfram Alpha is a “computational knowledge engine” designed to answer questions without having to display a Web page in response to a search query. The tool computes answers on the fly [...]

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Google Analytics for everyone

April 22, 2009

Google released today, Google Analytics API, which will enable developers to extend Google Analytics in new and creative ways, thereby making it easier for all of us to keep up with our Web metrics. Here are some examples of GA’s API in action: Polaris, Desktop-Reporting (widget) Analytics, MailChimp (integrate email) ShufflePoint , ShufflePoint with Goggle [...]

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Google Analytics will be hit or miss for some sites this summer

April 8, 2009

Royal Pingdom, a Swedish company that provides Web up-time monitoring services, says that after surveying the home pages of the Web’s top 10,000 Web sites, it found an impressive 50 percent of them use Google Analytics. Out of the 5,000 sites that use GA, 40 percent (2000 sites) are still using urchin.js, the old version [...]

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What your blog says about your personality

March 29, 2009

Mattias Östmar of PRfekt, a Swedish media analysis and research company, has set up a new Web site that analyzes blog text based on word choice and usage and intuits the personality of the person who wrote it. Enter your blog’s URL into Typealyzer to find out what the site says about your blogging style [...]

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