Industry News

About half of adult Americans watch online videos

June 3, 2010

About half of all American adults have watched videos online, according to a new study of online video viewing habits conducted by the Pew Research Center. Seven in ten adult Internet users (69 percent) have used the internet to watch or download video, according to the study, whose results were released Thursday. That represents 52 [...]

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Internet 2009 by the numbers

January 23, 2010

Got any idea how many new Web sites were launched in 2009? Me neither. Royal Pingdom, however, figures 47 million Web sites were added to the Internet in 2009, bringing the total number of Web sites on the Internet to 234 million. The company culled stats from Web hosting sites, domain name registrars, market research [...]

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Huffington headlines: Crowd sourcing and real-time testing

October 15, 2009

The Huffington Post is now both real-time testing and crowd sourcing its headlines. Take a read: Headline Help: We Tweeted, You Responded. Nieman Journalism Lab reports THP also does live A/B testing of its headlines. The site gets so much traffic, THP is able to switch headlines on the fly to the ones that pull [...]

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Pepsi apologizes, but doesn’t pull scorned app

October 14, 2009

Pepsi has taken fire for it’s AMP Up Before Your [sic] Score, a iPhone cobbled together to help losers who are “tired of looking forward to a night out with the ladies, only to wind up scuttling home clutching nothing more than [their] limp egos.” Although the pop-maker has apologized on Tweeter (#pepsifail)  for what [...]

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Whatever, it is what it is

October 9, 2009

Back when she was a teenager, one of the most infuriating things my kid could say to me was “whatever,” whenever she wanted to get the last word. I hated it. Still do. Anyway, so do a lot of other people, according to a new poll from the  Marist Institute for Public Opinion. Anyway, it [...]

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Amazon slashes price of newest Kindle

October 9, 2009

Amazon.com just dropped the price of its Kindle e-reader to $259, down from $299. Also, Amazon.com introduced a new addition to its family of portable reading devices—Kindle with U.S. & International Wireless–enables readers to wirelessly download content in more than 100 countries and territories. Readers can pre-order Kindle with U.S. & International Wireless starting today [...]

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AdSense hits the road

October 7, 2009

Google announced today a new service for its AdSense mobile publishers that enables them to serve text and image ads on their sites–specifically for high-end smartphones. Pun intended, it makes sense. High-end mobile phones, like iPhone, Android-powered devices and the Palm Pre, continue to grow–Gartner estimates global sales of smartphones will mushroom by 27 percent [...]

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Info pops: Time, Stradella Rd., AdMob, CFI Group, Akami

October 4, 2009

Time Warner is collaborating with U.S. magazine publishers such as Conde Nast and Hearst to set up a digital newsstand aimed at putting their content on e-readers, according to an article published by Yahoo! Tech News. Stradella Road, a marketing and consulting company, has released a new research study of about 4,000 moviegoers finds that [...]

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Mobile augmented reality accelerates on iPhone 3GS

October 2, 2009

Augmented reality is heating up the App Store, thanks to the near-recent intro of the iPhone 3GS. AR apps use the phone’s camera to display a live image, the GPS to pinpoint your location and the compass (only on the 3GS) to determine the direction you’re facing. The app can then overlay text and other [...]

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Display ads get half as many clicks as two years ago, in updated comScore study

October 2, 2009

Market researchers comScore and media agency Starcom USA released an update to their “Natural Born Clickers” study, which provides an understanding of how U.S. Internet users click on display ads. T The updated results, based on March 2009 comScore data, reveal the number of people who click on display ads in a month has fallen [...]

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