Search Engine Marketing

Google Analytics gets shinier

October 21, 2009

Google Analytics for enterprise users gets several new updates.  Here’s a quick rundown of what’s to come: New engagement and branding goal types Expanded mobile Web and apps reporting More sophisticated filtering Custom reporting: Unique visitor metric; more variables and templates Custom alerts keyed to significant changes in data Go to Google Analytics for more [...]

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Google opens AdSense real estate to rivals

August 27, 2009

I received an email from Google this morning that said as an AdSense user, I’ll soon be able to run multiple ad networks on my pages–meaning, advertisers from external Google-certified networks will be able to compete with AdWords advertisers for ad space on my sites. Notice the “Google-certified” bit. Google says to ensure the quality [...]

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2009 SearchEngineWatch search marketing excellence award winners

August 15, 2009

SearchEngineWatch handed out its 2009 SEW Awards search marketing excellence during last week’s Search Engines Strategies Conference in San Jose. The awards are based on innovation, success, tactical execution, overall approach among other factors in 14 categories: Best Social Media Marketing Campaign–Endless Vacation Rentals "Your Fat Chance" Best Social Media Platform for Marketers–Facebook Most Innovative [...]

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Microsoft and Yahoo! search for collaboration

July 29, 2009

Microsoft and Yahoo! have finally agreed on a deal that has Microsoft propelling Yahoo! search and Yahoo! selling ad space to both companies’ premium search advertisers. “Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides,” says [...]

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New mobile app for PR, advertising, marketing and social media pros

June 10, 2009

MWW Group,  a jumbo-shrimp-sized, public relations firms, launched M.insight, a free iPhone and iPod touch for to public relations, marketing, advertising and social media pros. M.insight delivers real-time news, articles and opinions derived from a select list of public-RSS feeds from blogs and news sites and aggregates the content in an easy-to-read format M.insight was [...]

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‘Computational knowledge engine’ could be the next Google, some experts claim

April 30, 2009

BBC News is running an interesting piece about a Web tool called Wolfram Alpha that some experts claim could be “as important as Google.” Wolfram Alpha is a “computational knowledge engine” designed to answer questions without having to display a Web page in response to a search query. The tool computes answers on the fly [...]

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Google Analytics will be hit or miss for some sites this summer

April 8, 2009

Royal Pingdom, a Swedish company that provides Web up-time monitoring services, says that after surveying the home pages of the Web’s top 10,000 Web sites, it found an impressive 50 percent of them use Google Analytics. Out of the 5,000 sites that use GA, 40 percent (2000 sites) are still using urchin.js, the old version [...]

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Seattle Post-Intelligencer sees daily page views drop 20 percent after online-only switch

March 28, 2009

Page views at Seattle Post-Intelligencer are down 20 percent after the  newspaper cut 80 percent of its staff and went to an online-only newspaper, writes former P-I staffer, Joseph Tartakoff at paidContent.org. Seattlepi.com is averaging 1.3 million and 1.4 million page views a day, down from 1.7 million page views a day in January, when [...]

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Google tweaks blogroll search to eliminate keyword mismatches

March 27, 2009

Googlista Jeremy Hylton reports on Google Blog Search today that Google has tweaked its ranking algorithm to reduce the number of results returned from blogroll keyword matches. Previously, if a blogger had a link to your site in his or her blogroll, and then updated the blog with a daily post, Google’s blog search showed [...]

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GOOD’s infographics puts the financial meltdown into perspective

March 4, 2009

I‘m a fan of GOOD, a site that is “a collaboration of individuals, businesses and nonprofits…who have been making a magazine, videos and events for people who give a damn.” One of the things I like about the site is its use of infographics to explain complex ideas. If you’ve ever looked at an issue [...]

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