Mobile Marketing

UrbanSpoon’s update augments reality

October 15, 2009

Add the popular (and free) UrbanSpoon restaurant finder to the list of iPhone apps to feature augmented reality. Pull up “Scope” to see nearby restaurants. Put an interesting eatery in the crosshairs and tap for details. Remember, augmented reality works only on the iPhone 3GS, which uses GPS, a compass and camera to find your [...]

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Pepsi apologizes, but doesn’t pull scorned app

October 14, 2009

Pepsi has taken fire for it’s AMP Up Before Your [sic] Score, a iPhone cobbled together to help losers who are “tired of looking forward to a night out with the ladies, only to wind up scuttling home clutching nothing more than [their] limp egos.” Although the pop-maker has apologized on Tweeter (#pepsifail)  for what [...]

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AdSense hits the road

October 7, 2009

Google announced today a new service for its AdSense mobile publishers that enables them to serve text and image ads on their sites–specifically for high-end smartphones. Pun intended, it makes sense. High-end mobile phones, like iPhone, Android-powered devices and the Palm Pre, continue to grow–Gartner estimates global sales of smartphones will mushroom by 27 percent [...]

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Marketing and branding building with phone apps hit the big time and big numbers

October 5, 2009

The New York Times reports today the number of companies that have developed iPhone apps for marketing is on the increase, although it’s hard to tell if these apps have driven a single sale or fostered brand loyalty. However based on downloads, many consider them a resounding success. In fact, so many companies are creating [...]

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Mobile marketing ad guidelines updates

September 30, 2009

The Mobile Marketing Association today published the latest version of its Global Mobile Advertising Guidelines. The updated guidelines, produced by MMA member companies such as AdMob, GetJar and Microsoft, govern new ad units and specs. The guidelines are for global formats and best practices needed to implement mobile advertising on the Web, messaging, downloadable apps [...]

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Two resources for text-message marketing for SMBs

September 29, 2009

The New York Times has published a small business guide to text-message marketing. Some key highlights: Don’t even think about spamming. You have three legit options: hire a text-messaging service, use an off-the-shelf platform or custom approach using Distributive Networks. Combine text marketing with traditional marketing. Give something away that engages customers such as exclusive [...]

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No surprise: Mobile users are less apt to click ads compared to non-mobile users

September 14, 2009

Chitika, a Massachusetts-based online advertising network, today released a study of mobile vs. non-mobile Internet usage. Based on a sample of 92 million impressions, the Chitika study shows mobile users are about half as likely to click on an advertisement as non-mobile users. Of the 92 million impressions cited in the study, approximately 1.3 million [...]

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Nokia acquires Plum, a private, social-networking company

September 11, 2009

N okia says it snatched up “certain assets” of Boston-based, Plum Ventures, a small company—only 10 people—which focuses on building micro-sized social networks for families, co-workers, neighborhoods, sports, schools, faith and similar private groups. In a release, Plum says it develops and operates a cloud-based social media sharing and messaging service for private groups. Nokia [...]

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That’s ‘merchantainment’ folks

September 10, 2009

"Merchantainment,” a word to describe the marriage of merchandising and entertainment is the fashion industry’s latest buzzword, if David Lauren, senior VP of advertising, marketing and corporate communications at Polo Ralph Lauren is to be believed. The company said today that it’s releasing this week an iPhone app that enables shoppers to design their own [...]

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Analyst: Mobile banking to become ‘commonplace’ by 2014

September 10, 2009

Market researcher Javelin Strategy & Research released a report that suggests mobile banking on smartphones will be “commonplace by 2014.” The ubiquity of mobile banking will also affect how consumers shop and pay for goods and services, Javelin says in 2009 Mobile-Banking and Smartphone Forecast. Other key findings from the report include: Nearly half of [...]

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