Marcom

Pizza Hut tops list of brand apps with 1 million downloads, says Forbes Magazine

November 30, 2009

Forbes Magazine named the Pizza Hut iPhone app the #1 Branded Mobile Application of 2009 in an article released this week. In 2009, the Pizza Hut iPhone app also was named the winner of two MMA awards for Best Mobile Display Campaign and Best Emerging Technology Campaign in North America, as well as an OMMA [...]

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Xignite offers 10 tips for spicing up your site with financial data

October 5, 2009

Xignite, a financial market data service provider, has 10 tips for spicing up your Web site with financial information: 1. Real-time Stock Quotes–The recent financial crisis has made everyone sensitive to the daily ups and downs of the stock market. Luckily, technology changes on Wall Street over the last ten years have made access to [...]

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Yahoo! readies its largest brand campaign ever

September 22, 2009

Next Monday, Yahoo! will launch its single-largest global integrated marketing campaign ever, according to Elisa Steele. Yahoo!’s EVP & Chief Marketing Officer. “This is much more than an advertising campaign,” Steele said at the IAB MIXX Conference and Expo in New York City. “It’s about how Yahoo! delivers its promise to the market in everything [...]

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Free iPhone app for advertisers and marketers

August 17, 2009

Ad-ology Research, a company that follows ad and marketing trends, has released into the App Store its Marketing Forecast iPhone application, a free app designed to keep advertisers and marketers up-to-speed on industry research and news and trends. The app also features U.S. economic trends, trending topics from Google and Twitter streams that aggregate recent [...]

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2009 SearchEngineWatch search marketing excellence award winners

August 15, 2009

SearchEngineWatch handed out its 2009 SEW Awards search marketing excellence during last week’s Search Engines Strategies Conference in San Jose. The awards are based on innovation, success, tactical execution, overall approach among other factors in 14 categories: Best Social Media Marketing Campaign–Endless Vacation Rentals "Your Fat Chance" Best Social Media Platform for Marketers–Facebook Most Innovative [...]

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iReshet, new iPhone and iPod touch app based on OS 3.0, streams live TV

June 15, 2009

Get ready for a string of new apps that will debut following the official June 17 (Wednesday) release of OS 3.0 for the iPhone and iPod touch. Reshet TV, an Israeli network, will release a live-TV app called iReshet, which will provide viewers access to Reshet’s premium content wherever and whenever they want it. The [...]

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New mobile app for PR, advertising, marketing and social media pros

June 10, 2009

MWW Group,  a jumbo-shrimp-sized, public relations firms, launched M.insight, a free iPhone and iPod touch for to public relations, marketing, advertising and social media pros. M.insight delivers real-time news, articles and opinions derived from a select list of public-RSS feeds from blogs and news sites and aggregates the content in an easy-to-read format M.insight was [...]

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Factoid: Top 25 ad networks in April

May 20, 2009

Market researcher comScore reported today the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking shows: AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network [...]

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Google for advertisers

April 28, 2009

Google said earlier today that it launched  Google for Advertisers, an amalgamation of the company’s  marketing solutions. According to Google, advertisers can: Read up on our various media platforms. This site gives straightforward descriptions of each of Google’s platforms (like search, TV, the Content Network or mobile) and all of the supporting tools. You’ll learn [...]

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