March 2009

Internet ad revs hit new heights but not as quickly as previous years

March 31, 2009

Internet advertising revenues in the U.S. continue to climb, although at a slower pace. According to the 2008 Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau and PricewaterhouseCoopers, ad revs topped $23 billion for 2008, surpassing ad revs for 2007 by 10.6 percent. Overall ad spending (for all media), however, declined 2.6 [...]

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Publish your own magazine for 20 cents per page

March 30, 2009

I came across MagCloud the other day. It’s a “publish your own magazine” service. Send MagCloud a PDF and the company handles the rest: printing, saddle-stitching, mailing and subscription management. A “magazine” can be whatever you want it to be, of course: sales literature, media-kit fodder, trade-show handout–anything where hardcopy might be more effective. Yeah, [...]

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What your blog says about your personality

March 29, 2009

Mattias Östmar of PRfekt, a Swedish media analysis and research company, has set up a new Web site that analyzes blog text based on word choice and usage and intuits the personality of the person who wrote it. Enter your blog’s URL into Typealyzer to find out what the site says about your blogging style [...]

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Seattle Post-Intelligencer sees daily page views drop 20 percent after online-only switch

March 28, 2009

Page views at Seattle Post-Intelligencer are down 20 percent after the  newspaper cut 80 percent of its staff and went to an online-only newspaper, writes former P-I staffer, Joseph Tartakoff at paidContent.org. Seattlepi.com is averaging 1.3 million and 1.4 million page views a day, down from 1.7 million page views a day in January, when [...]

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Broadcast live to iPhoners and iPod touchers

March 27, 2009

Orb Networks has a pretty cool way for content broadcasters to get face time on the iPhone and iPod touch. Orb Live Events delivers sports, news, ads–anything you stream or broadcast–to the iPhone and iPod touch running OrbLive Free or OrbLive. It works over Wi-Fi, EDGE and 3G. Orb recently used the tech to broadcast [...]

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Google tweaks blogroll search to eliminate keyword mismatches

March 27, 2009

Googlista Jeremy Hylton reports on Google Blog Search today that Google has tweaked its ranking algorithm to reduce the number of results returned from blogroll keyword matches. Previously, if a blogger had a link to your site in his or her blogroll, and then updated the blog with a daily post, Google’s blog search showed [...]

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Gawker Media makes its content free and mashable for noncommerical use

March 25, 2009

Gawker Media, publisher of several popular tech blogs, has adopted the Attribution Non-Commercial CC License, which gives bloggers the right to reproduce, remix, or otherwise alter GM site material so long as the logo is displayed and credit is given. The license includes permission to: Reproduce quotes Reproduce screenshots of any page of a GM [...]

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Enterprises considering the value of internal social networks

March 25, 2009

The Burton Group, a technology research company, has a free report on how some enterprises are mulling over launching internal social networks. It’s a compelling idea. Businesses see the value in using social nets to draw on expertise within the enterprise, build community and manage talent. On the other hand, many execs are uncertain about [...]

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What comes now is Pixazza’s Google AdSense for Images

March 25, 2009

Think of Pixazza’s new service as “Google AdSense for pictures,” and you’ll get the big idea. Pixazza, financed in part by Google, enables Web site visitors to mouse over product shots and other images to find out more about the products (cost, mainly).

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Marketers intro novel ways to reach out and touch consumers

March 24, 2009

Marketers are coming up with some creative ways to grab the attention of smartphone and other mobile device users. Last week, apparel-maker, Dockers San Francisco, released the first interactive, “shakable” ad for the iPhone/iPod touch. The ads are running on SGN’s iBasketball and iBowl and i.TV’s i.TV apps. Today, AvatarLabs, a Hollywood online marketing agency, [...]

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