June 2009

Top 14 mobile commerce initiatives

June 26, 2009

Acquity Group, a digital services company, says its recent audit of the 500 largest retailers has  identified the top 14 leaders in mobile development. The companies named to the Overall Best-in-Class list include: MLB, NFL, NHL, Target, Sears, Dell, HP, Amazon, Playboy, Nike, Napster, 1-800-Flowers, Overstock and Disney. The goal of Acquity Group’s Internet Retailer [...]

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Mobile Uploads to YouTube Increase Exponentially

June 26, 2009

YouTube says that in the last 6 months uploads from mobile phones to the popular video-sharing site have rocketed by 1700 percent. The past week alone, since the intro of  iPhone 3GS, uploads increased by 400 percent a day. Three factors account for this growth, according to Dwipal Desai, product manager, and Mia Quagliarello, community [...]

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Ad rates for Hulu and other Web TV sites higher than for prime-time TV

June 26, 2009

Blooomberg reports that TV programs such as The Simpsons and CSI are for the first time commanding higher ad rates on Hulu.com and TV.com than on prime-time TV. The premium rates in the just-ended 2008-2009 television season are mainly for shows that rank among the most-watched by Nielsen Co., says David Poltrack, chief research officer [...]

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Change you might believe in

June 25, 2009

Are you up for changing the world? Newly created World Mind Network aims to inspire ordinary citizens to use Web 2.0 tools such as Twitter, Skype, Facebook and smartphone apps for grander purposes than merely sending each other pics of cute animals. Why not, asks WMN, use our vastly expanded powers of electronic networking to [...]

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Gomez intros free Web site compatibility tool

June 25, 2009

Gomez, a company that analyzes Web site usability, yesterday introduced a free Web-based tool that automatically tests how Web sites look in four commonly-used combinations of browsers and operating systems. Enter a URL into the Gomez Cross-Browser Compatibility Test and the tool will produce screen captures of the Web page in each browser and OS [...]

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Factoid: Mobile advertising in Europe will grow at 50 percent over next 4 years

June 25, 2009

Mobile advertising in Europe will grow at a compound annual growth rate of 50 percent from 2009 to 2013, driven by search and location-based services, according to FirstPartner. The industry advisor on telecoms and mobile advertising has just released its Mobile Advertising Forecast in Western Europe, 2009-2013 report.

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More than 1 million and still energized

June 23, 2009

Apple said today that it has sold more than 1 million 3GS iPhones as of June 21, the third day after its launch. In addition, 6 million people have downloaded OS 3.0 in the first 5 days. “Customers are voting and the iPhone is winning,” says Steve Jobs, Apple’s CEO. “With over 50,000 applications available [...]

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If you want to get rich quick with an iPhone app, try this

June 23, 2009

A while back, I had what I thought was a terrific idea for an iPhone/iPod touch app and went looking for a programmer to work on my project. I wound up wasting a lot of time with a couple of bums and was still searching for someone when a few variations of the app I [...]

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Allstar brand participation goes to bat at Minor League All Star Game

June 23, 2009

“Brand Participation” will get into the game during the Atlantic League All Star Game at the Newark Bears & Eagles Riverfront Stadium tonight. Fans attending the game sporting Bluetooth-enabled smartphones will be invited to receive free content, ticket promotions and videos from the Newark Bears on their devices. Ace Marketing & Promotions, a sports and [...]

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Digital marketers are confident about online spending although results are hard to measure

June 22, 2009

Tech creative services provider, Sapient, polled 81 senior marketing execs responsible for managing their digital agencies and marketing budgets. The execs say their budgets are as high as, or higher than, last year. Most have focused their marketing dollars on social communities, although they are finding it difficult to track and measure the effectiveness of [...]

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