August 2009

Bing versus Google

August 29, 2009

Web site, Bing-vs-Google, lets you compare search results side-by-side.

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Social networking to change the world’s mind

August 28, 2009

What’s the next thing for social networking? According to World Mind Network, it’s Facebook, Twitter and other social communities, plus the ability to monopolize conversations around a social issue, philosophical question, research problem, niche art form or environmental challenge that you are passionate about. Free. Web 2.0 tools have been used for rather trivial purposes [...]

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Google opens AdSense real estate to rivals

August 27, 2009

I received an email from Google this morning that said as an AdSense user, I’ll soon be able to run multiple ad networks on my pages–meaning, advertisers from external Google-certified networks will be able to compete with AdWords advertisers for ad space on my sites. Notice the “Google-certified” bit. Google says to ensure the quality [...]

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iPhone, iPod touch and Android users share similar ‘appsession’ for downloads

August 27, 2009

It’s still early to start comparing downloads of iPhone apps to those for Android smartphones, but AdMob says so far, they running at an equal pace. AdMob, an mobile ad services provider, surveyed more than 1,000 iPhone, iPod touch and Android users for its July report to find our more about their interaction and download [...]

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NYT experiments with full-page ads on the iPhone instead of the usual banner ads

August 24, 2009

The New York Times is looking to get more bucks and bangs from ads running on its popular iPhone mobile news app. As of today, the NYT is the first to start running full-screen, can’t-miss-them ads alongside once unobtrusive banner ads along the bottom of the iPhone’s screen. Tapping the banner ad for Polo at [...]

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5 steps to writing attention-grabbing Tweets

August 24, 2009

Check out Jakob Nielsen’s August 24 Alertbox on Useit. He details how he refined an announcement on Twitter in five steps, making it more punchy, credible and viral.

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App Store fun facts

August 23, 2009

Apple’s response to the Federal Communications Commission’s query about the App Store’s alleged rejection of Google Voice contained some fun facts: 8,500: Number of new apps and updates the App Store receives every week 20: Percentage of apps that are rejected as submitted 200,000: Number of apps and updates the App Store has reviewed in [...]

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‘Pointless babble’ dominates Twitter tweets

August 17, 2009

If you’re one of those people who believes Twitter is a time sink, you’re not alone. Pear Analytics, a marketing data analytics firm, examined 2,000 tweets over a 2-week period and concluded that 40.55 percent of them were “pointless babble.” The company categorized the 2,000 tweets into six buckets: news, spam, self promotion, pointless babble, [...]

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Free iPhone app for advertisers and marketers

August 17, 2009

Ad-ology Research, a company that follows ad and marketing trends, has released into the App Store its Marketing Forecast iPhone application, a free app designed to keep advertisers and marketers up-to-speed on industry research and news and trends. The app also features U.S. economic trends, trending topics from Google and Twitter streams that aggregate recent [...]

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2009 SearchEngineWatch search marketing excellence award winners

August 15, 2009

SearchEngineWatch handed out its 2009 SEW Awards search marketing excellence during last week’s Search Engines Strategies Conference in San Jose. The awards are based on innovation, success, tactical execution, overall approach among other factors in 14 categories: Best Social Media Marketing Campaign–Endless Vacation Rentals "Your Fat Chance" Best Social Media Platform for Marketers–Facebook Most Innovative [...]

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