September 2009

Mobile marketing ad guidelines updates

September 30, 2009

The Mobile Marketing Association today published the latest version of its Global Mobile Advertising Guidelines. The updated guidelines, produced by MMA member companies such as AdMob, GetJar and Microsoft, govern new ad units and specs. The guidelines are for global formats and best practices needed to implement mobile advertising on the Web, messaging, downloadable apps [...]

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‘Time telescope’ could boost Internet speeds

September 30, 2009

Researchers at Cornell University in New York have demonstrated a "time telescope" that increases the speed data packets travel over the Internet by 27 times. –Source: BBC

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Underdog doubleTwist takes on the tyranny of Apple and iTunes

September 30, 2009

Apple intro’ed the Mac with an ad aimed squarely at IBM, typecast as a tyrant, during the 1984 Superbowl that even today seems audacious. Now, doubleTwist, a developer of software that gives users access to iTunes on several different devices, is taking on a tyrannical Apple with an equally audacious ad. Both ads take off [...]

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CNN intros a fee-based mobile app that also includes in-app advertising

September 29, 2009

CNN, one of the last major news outlets to launch an iPhone app, is going against the grain with a fee-based app that also includes in-app advertising. App Store shoppers are accustomed to either paying for an app without ad support or getting it free with ad support. Although its approach is unconventional, CNN’s CNN [...]

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Two resources for text-message marketing for SMBs

September 29, 2009

The New York Times has published a small business guide to text-message marketing. Some key highlights: Don’t even think about spamming. You have three legit options: hire a text-messaging service, use an off-the-shelf platform or custom approach using Distributive Networks. Combine text marketing with traditional marketing. Give something away that engages customers such as exclusive [...]

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Summit to combat idiots who text and drive

September 29, 2009

People who drive and text at the same time are morons. Starting tomorrow, U.S. Transportation Secretary Ray LaHood is hosting a Distracted Driver Summit to address the dangers of DWT (driving while texting). The summit will be attended by senior transportation officials, elected officials, safety advocates, law enforcement reps and academics who will convene Wednesday [...]

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FastPencil launches color book tool for self-publishers

September 29, 2009

The old saying that “Freedom of the press belongs to those who own one,” has taken on a new meaning thanks to a host of new online self-publishing book services. FastPencil, a startup that launched earlier this year, provides aspiring authors a platform to write, layout, share and self-publish their books. The company launched today [...]

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Washington Post joins ESPN in setting guidelines for Twitter and Facebook

September 28, 2009

It’s too soon to call it a trend, but add The Washington Post to the still short list of news orgs that are setting guidelines for their reporters and editors and their personal use of Twitter, Facebook and other social communities. At issue is the concern that when a journalist uses, say, Twitter, to comment [...]

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The App Store beats steadily

September 28, 2009

And the beat goes on, and on and on. Apple said this morning iPhone/iPod touch aficionados have downloaded more than 2 billion apps from the App Store. There are now more than 85,000 apps available to more than 50 million iPhone and iPod touch customers worldwide and more than 125,000 developers in Apple’s iPhone Developer [...]

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Make voice calls without phone numbers

September 25, 2009

This sounds pretty cool, assuming it works as promised: Digitrad, a provider of VoiceWeb platforms for personal and business use, launched a new consumer voice service called OrganIP at DEMOfall 09 in San Diego. OrganIP [Weird name, isn’t it?] makes phone calling easy by eliminating phone numbers. Type a person’s name in any Web browser [...]

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