October 2009

Google Analytics gets shinier

October 21, 2009

Google Analytics for enterprise users gets several new updates.  Here’s a quick rundown of what’s to come: New engagement and branding goal types Expanded mobile Web and apps reporting More sophisticated filtering Custom reporting: Unique visitor metric; more variables and templates Custom alerts keyed to significant changes in data Go to Google Analytics for more [...]

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UrbanSpoon’s update augments reality

October 15, 2009

Add the popular (and free) UrbanSpoon restaurant finder to the list of iPhone apps to feature augmented reality. Pull up “Scope” to see nearby restaurants. Put an interesting eatery in the crosshairs and tap for details. Remember, augmented reality works only on the iPhone 3GS, which uses GPS, a compass and camera to find your [...]

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Huffington headlines: Crowd sourcing and real-time testing

October 15, 2009

The Huffington Post is now both real-time testing and crowd sourcing its headlines. Take a read: Headline Help: We Tweeted, You Responded. Nieman Journalism Lab reports THP also does live A/B testing of its headlines. The site gets so much traffic, THP is able to switch headlines on the fly to the ones that pull [...]

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Pepsi apologizes, but doesn’t pull scorned app

October 14, 2009

Pepsi has taken fire for it’s AMP Up Before Your [sic] Score, a iPhone cobbled together to help losers who are “tired of looking forward to a night out with the ladies, only to wind up scuttling home clutching nothing more than [their] limp egos.” Although the pop-maker has apologized on Tweeter (#pepsifail)  for what [...]

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Whatever, it is what it is

October 9, 2009

Back when she was a teenager, one of the most infuriating things my kid could say to me was “whatever,” whenever she wanted to get the last word. I hated it. Still do. Anyway, so do a lot of other people, according to a new poll from the  Marist Institute for Public Opinion. Anyway, it [...]

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Amazon slashes price of newest Kindle

October 9, 2009

Amazon.com just dropped the price of its Kindle e-reader to $259, down from $299. Also, Amazon.com introduced a new addition to its family of portable reading devices—Kindle with U.S. & International Wireless–enables readers to wirelessly download content in more than 100 countries and territories. Readers can pre-order Kindle with U.S. & International Wireless starting today [...]

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AdSense hits the road

October 7, 2009

Google announced today a new service for its AdSense mobile publishers that enables them to serve text and image ads on their sites–specifically for high-end smartphones. Pun intended, it makes sense. High-end mobile phones, like iPhone, Android-powered devices and the Palm Pre, continue to grow–Gartner estimates global sales of smartphones will mushroom by 27 percent [...]

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Whistle while you work but forget about twittering and making friends, survey says

October 7, 2009

Recruitment company Robert Half surveyed chief information officers at more than 1,400 companies and found that 54 percent of them do not allow employees to visit social networking sites while at work. It’s not hard to understand why that is. Employees spending time on Facebook, Twitter and other social communities aren’t doing their jobs, at [...]

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Xignite offers 10 tips for spicing up your site with financial data

October 5, 2009

Xignite, a financial market data service provider, has 10 tips for spicing up your Web site with financial information: 1. Real-time Stock Quotes–The recent financial crisis has made everyone sensitive to the daily ups and downs of the stock market. Luckily, technology changes on Wall Street over the last ten years have made access to [...]

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Marketing and branding building with phone apps hit the big time and big numbers

October 5, 2009

The New York Times reports today the number of companies that have developed iPhone apps for marketing is on the increase, although it’s hard to tell if these apps have driven a single sale or fostered brand loyalty. However based on downloads, many consider them a resounding success. In fact, so many companies are creating [...]

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