April 13, 2010
Like many newspapers and sports organizations such as the NBA and NFL, companies are struggling to balance their employees’ personal and business use of social networks such as Twitter and Facebook. On one hand, social nets enable companies to get closer to their customers and build brand awareness. On the other, employees often say wacky [...]
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April 11, 2010
Chief marketing officers at some of the country’s largest companies say they’ll invest more in social media this year, even though they’re unsure what the ROI will be, according to a joint survey from The CMO Club, an association of top chief marketing officers, and Bazaarvoice, a company that markets Software as a Service social commerce solutions. [...]
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