Marketwire, a press-release distribution service I mentioned in Set your press release free, has a free white paper aimed at helping public relations, investor relations and marketing pros do more with less in tough economic times. “Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources,” suggests creative strategies for improving search engine optimization, engaging social media communities, maximizing online communications, reaching out to journalists, setting goals and measuring results.
According to Marketwire, the first budgets cut in an unstable economy are for marketing and public relations. That happens at a time when it’s more important than ever to build and strengthen relationships with customers, the company says.
