Based on a survey of about 600 students with an average age of 16.3 years:
In digital music, 86 percent of students who own an MP3 player say they own an iPod–up from 84 percent last fall. iTunes share also rose to 97 percent from 93 percent last fall. In addition, 8 percent of students say they own an Apple iPhone (up from 6 percent year-on-year), and 16 percent of students expect to buy an iPhone in the next 6 months.
Video game spending is now 8 percent of teen budgets, up from 3 percent 5 years ago. The results also indicate 89 percent of teens own at least one video game console and 59 percent own two consoles.
Source: Semi-annual, “Taking Stock With Teens” survey published by Piper Jaffray
