About half of adult Americans watch online videos

by Michael Alexander on June 3, 2010

About half of all American adults have watched videos online, according to a new study of online video viewing habits conducted by the Pew Research Center. Seven in ten adult Internet users (69 percent) have used the internet to watch or download video, according to the study, whose results were released Thursday. That represents 52 percent of all adults in the United States.

Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching:

  • Comedy or humorous videos, rising in viewership from 31 percent of adult internet users in 2007 to 50 percent of adult internet users in the current survey
  • Educational videos, rising in viewership from 22 percent to 38 percent of adult internet users
  • Movies or TV show videos, rising in viewership from 16 percent to 32 percent of adult internet users
  • Political videos, rising in viewership from 15 percent to 30 percent of adult internet users

Recently, YouTube announced that 24 hours of video is being uploaded to its site every minute.

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